SEO
GroPerti
SEO & Organic Growth
Jan 2025 — Present
Built a stronger organic foundation through technical fixes, content, and measurement.
+263% organic traffic YoY+159% search clicks YoY+144% search impressions YoY
View case study
Founder-led digital growth studio
Your website should do more than look good. It should help your business grow.
Adam’s Work helps growing businesses in Indonesia connect websites, search, analytics, and practical marketing strategy around clear, measurable goals.
Better digital work, built together.
Also working with international teams entering or growing in Indonesia.
Led by Fikri Adam · Strategy and quality of work
Experience of Fikri Adam, founder of Adam’s Work
2+
years delivering client projects
2
years as a RevoU Team Lead
50+
students mentored
10+
paid-media market tests guided
5
industries served
Adam’s Work
Clarity before execution.
Bali, Indonesia ↗
Services
Build the foundation. Strengthen how people find you. Improve what happens next.
Our strongest published results are in website and organic growth. We also support paid campaigns, analytics, marketplace strategy, and practical consulting when they contribute to the same measurable business goal.
Website & Landing Pages
Build trust and guide the next action.
SEO & Organic Growth
Technical and content foundations for organic growth.
Analytics & Tracking
Turn user behaviour into useful signals.
Marketing & Marketplace Strategy
Business consultation with clear marketing and marketplace priorities tied to your business goal.
Meta Ads
Audience strategy, creative testing, and campaign optimisation.
Google Ads
Reach people with the right search intent.
Selected work
Real work. Real lessons.
Selected work by Fikri Adam that forms the studio’s experience. Each project’s context, contributions, and results are presented as they are.
Performance Marketing
FTE Renon
Meta Ads Performance
Jun 2026 — Present
Improved paid media efficiency through focused creative testing.
Higher CTRLower CPCEfficient cost per DM
View case study
Digital Growth
ConsciousTravel
Website, Ads & SEO
2026 — Present
Turned one landing page into a scalable digital growth platform.
Multi-page platformBilingual experience~70% more impressions
View case study
Performance Marketing
Katanya Bento
Meta Ads & Creative Testing
Aug — Oct 2022
Turned declining orders into a clearer campaign direction.
Up to +90% reach12% lower cost per reachUp to +20% conversion rate
View case study
More work
GroPerti
Property Lead Generation
Found a webinar-led acquisition formula for prospective property agents.
Ondri
Laundry Market Validation
Turned a product idea into evidence of market interest.
How we work
Execution starts only after we agree on the goal, scope, and success measures.
Understand the goals, agree on a direction, do the work, then review the results together.
Understand
Understand the business goals, audience, needs, and constraints.
Plan
Agree on priorities, scope, and how to evaluate results.
Execute
Work on the agreed priorities with clear communication.
Review
Discuss results and lessons to decide the next steps.
Tools in practice
Meta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioSemrushScreaming FrogSEO MinionWordPressCanvaLeadpagesMeta Ads ManagerGoogle AdsGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioSemrushScreaming FrogSEO MinionWordPressCanvaLeadpages
Curious by default.
2+
years delivering client projects
About Adam’s Work
Clear strategy. Close collaboration.
Adam’s Work is led by Fikri Adam, who remains directly involved in every project — from defining the strategy to reviewing the final work. Specialist collaborators may support delivery when the scope requires it, but strategy, communication, and quality accountability stay with Fikri.
Fikri spent two years as a Team Lead at RevoU, mentoring more than 50 digital marketing students and guiding 10+ paid-media market tests. He has applied that structured, test-and-learn approach across client projects in property, travel, F&B, laundry, and fitness.
You get direct access to the person responsible for the strategy, supported by the right specialists when the project requires them.
Industry experience
F&BPropertyLaundryTravelFitness
Expertise
Meta AdsGoogle AdsSEOGA4 & GTMLanding PageMarketing ConsultationCreative Testing
Founder’s experience
Built from hands-on practice.
Fikri Adam’s experience before and behind Adam’s Work: from market testing to client campaigns.
RevoU highlight
Team Lead · Digital Marketing
Turning lessons into confident action.
2
years as a RevoU Team Lead
50+
students mentored
10+
paid-media market tests guided
Digital Marketing Specialist
Freelance
- GroPerti — SEO & organic growth
- FTE Renon — Meta Ads performance
- ConsciousTravel — website, ads & SEO
Team Lead, Digital Marketing Course
RevoU
- Mentored 50+ digital marketing students
- Guided 10+ market tests across Meta and Google Ads
- Led learning teams for 2 years
Content Writer Intern
iPrice Group
- Content placement and SEO outreach
- Researched 700–900 websites per week
Education
RevoU
Full Stack Digital Marketing · Batch 8
Jan — Apr 2022
Start a conversation
Tell us what you’re trying to grow. We’ll tell you honestly if we’re a fit.
Message us on WhatsApp for a quick conversation, or use email for a more formal enquiry. We aim to respond within one business day.
Fikri Adam
Founder, Strategist & Quality Lead · Adam’s Work
Open to selected projects